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Afrique Créative is an incubation programme designed to structure the cultural and creative industries (CCIs) in Africa. By supporting and strengthening the capacities of selected entrepreneurs, Afrique Créative aims to support sustainable growth that will bring change.


About us

in a few


This programme aims to promote the structuring of the cultural and creative ecosystem by boosting the development, the skill sets and the networking of companies active in this sector. Afrique Créative addresses operators combining both creativity and entrepreneurship in order to maximize their potential in terms of job creation and economic growth.

As an industrial sector still largely untapped in Africa, the cultural and creative field occurs as an important economic lever. Cultural and creative industries are vectors of social innovation and generate impact within their communities. Because its resources are non-polluting and inexhaustible, this sector represents an opportunity to build a fairer and more sustainable world!

in practice

Financial support

  • What is it about? An ambitious incubation and capacity building programme to accelerate the development of the selected entrepreneurs.
  • For whom? It adresses cultural and creative companies
  • Where? In four countries: Burkina Faso, Morocco, Senegal and Uganda
  • When? The incubation will take place from September 2019 to December 2020
  • At stake?
    • Online training and two bootcamps (residential)
    • Resources, tools and methodologies for improved business models
    • Regular mentoring by “creative” mentors from the « business » world
    • Peer reviews and exchange journeys
    • Specific support for fundraising
    • Financial support to develop your organisation: between 75,000 and 125,000 Euros
  • How to apply? By responding to the Call for Applications on the website, open from June 8th to August 15th, 2019

Afrique Créative,
the stakeholders

I & P

Afrique Créative is financed by the French Development Agency (AFD)…

The AFD group finances, accompanies and accelerates transitions towards a fairer and more sustainable world. Climate, biodiversity, peace, education, culture, employment… : the teams are involved in over 4000 projects in Overseas France and 110 countries. By doing so, the AFD contributes to the commitment of France and the French people to the Sustainable Development Goals (SDGs).

…and implemented by an international consortium led by Africalia :

Africalia has been teaming up with artists and organisations working in a wide range of contemporary disciplines. Its mission is to support, collaborate with, structure and build networks of artists in order to put culture and creativity at the centre of economical innovation and social transformation in Africa. Besides, Africalia also mobilises the Belgian cultural sector so as to draw the attention of its audiences to African creativity. 

Investisseurs & Partenaires (I&P) is an impact investing group focusing exclusively on small and medium enterprises (SMEs) on the African continent. I&P combines four pan-African funds representing 125 million euros, and has supported more than 90 SMEs based in 16 countries in sub-Saharan Africa.

Zhu Culture, a cultural engineering consultancy based in Senegal, has more than 20 years of experience and knowledge of the CCI sector. Zhu Culture supports several artists and is regularly approached by creative organisations in French- and English-speaking countries in Africa.

Bayimba Foundation is a cultural production organisation based in Uganda. Bayimba has a very extensive network in the local creative sector and has hosted creative initiatives (including festivals, workshops, individual artists and creative collectives) for over a decade.

Other partners: Jokkolabs, Design Hub Kampala, CISAC (International Confederation of Societies of Authors and Composers).


Country of intervention


Cultural enterprises


Incubation month


Experts and mentors


thousand euros of scholarship

Call 2019

The call for applications in brief...

Burkina Faso

Objective of the Afrique Créative programme: To support the development of the cultural and creative industries (CCIs) in order to maximise their social and economic impact.

Objective of the call: To identify eight CCI entrepreneurs to take part in the Afrique Créative programme

Programme length: 16 months (September 2019 to December 2020)

The following will be provided:

  • Technical assistance from experts at both national and international level
  • Regular coaching by mentors
  • Networking with potential partners and investors
  • A grant to boost the organisation’s growth: between 75,000 and 125,000 euros
  • Coaching to help raise additional funds

Target group: Cultural and creative organisations

Target countries: Burkina Faso, Morocco, Senegal and Uganda

Number of selected entrepreneurs: Two per country

Application deadline : August 15th 2019 (included – before 11.59 pm)

Selection process

National committees
Selection panel
Announcement of winners

The candidate selection procedure was as follows:

  • Eligibility check: Only complete dossiers which comply with the above-mentioned eligibility criteria will go through to the next stage.
  • National reading committees: Four applications short-listed per country.
  • Oral selection panel: This panel will evaluate the 16 finalists on the basis of a telephone interview. At the end of the interviews, eight entrepreneurs will be selected.
  • Announcement of the nine winners: the results were published on the programme’s website at the end of September.



Eligibility and selection criteria


To be eligible, candidates must:

be a cultural and/or creative organisation
be a private legal entity (company or non-profit organisation)
be based in one of the following four countries: Senegal, Burkina Faso, Morocco or Uganda
have existed for at least two years
be legally registered with the competent national authorities and have legal status as well as a governance body (board of directors, management committee, etc.)
fill in the application form and provide all the requested documents in French or English (see below)

The following are not eligible:
Individual applications
Public or semi-public organisations (state-owned enterprises, government agencies, public-sector schools, etc.).

The selection criteria that was used to analyze and record applications was:

  • Positioning and contributions to the cultural and creative sector
  • Maturity and management capabilities
  • Potential of economic model
  • Social and environmental impact and contribution to Sustainable Development Goals (SDGs), especially integration of the gender and youth employment dimension
  • Relevance of the Afrique Créative programme and development potential


Vision and Mission

Job opportunities
Gendre equality

Our vision focuses on individuals and their ability to harness their creativity to drive change. The CCIs can provide substantial economic leverage, and are an embryonic sector in sub-Saharan Africa. The sector mainly consists of small or medium-sized organisations with a significant effect on local development.

In addition, work in the cultural and creative sector can be particularly attractive to women and young people, whose employment is a priority in Africa. Sustainable, non-polluting and unlimited in its resources, the creative field is one of the preferred routes to achieve the economic and ecological diversification that modern and globalised economies so urgently need.

It is for these reasons that Afrique Créative takes the approach of supporting cultural and creative entrepreneurship by offering training, guidance and networking opportunities to CCI organisations.

Our mission is to identify cultural and creative entrepreneurs with high potential and to support, strengthen and network them in order to accelerate the development of their organizations.

The programme will include:

  • Technical support, in terms of both entrepreneurial capacity-building and creative and cultural coaching;
  • Financial support to accelerate the organisation’s development and consolidate its business model.


Mobility and network

Afrique Créative offers an intensive incubation programme for cultural and creative entrepreneurs, who will be selected according to the call for applications.

This programme combines different methods and support tools:

  • An e-learning platform will enable incubated entrepreneurs to follow the distance learning modules; this will constitute a real “virtual” living space for participants who will be able to exchange, question and share their experiences.
  • Two bootcamps will be organized in two of the four countries of the program, bringing together all the entrepreneurs (see the indicative schedule). These residential workshops will allow all the incubated entrepreneurs to meet and take part in interactive workshops during which each will actively participate in the community’s skills development.
  • Tailor-made support: Each of the incubates will have two mentors who will accompany them regularly during the program:
    • A mentor from the “CCI” sector, who will support them in the cultural and creative aspects of their organization;
    • A mentor from the business world, who will coach them on management and business aspects in order to better structure their business model.
  • Peer reinforcement and exchange visits: the mobility grant and the various meetings planned during the programme will allow each participant to (re)discover new contexts, meet ICC entrepreneurs from other horizons and get exposed to other realities and practices.
  • Specific fundraising support completes the incubation scheme, which will be carried out by I&P Conseil, a specialist in impact investment in Africa.
  • This programme should enable each entrepreneur to network with new partners and potential investors.

Financial support

75.000 to
125.000€ Innovation and profitaility

Each entrepreneur selected as part of Creative Africa will benefit from a grant, ranging from 75,000 to 125,000 euros, depending on the needs of his/her organization.

The objectives of this scholarship are to :

  • Be a funding tool: This grant addresses the lack of adequate funding for CCIs;
  • Give a boost: this grant should help accelerate the company’s development by consolidating its business model;
  • Open doors for innovation: this grant must make it possible to start a new activity, a new product, service or process innovation;
  • Become lucrative: this exchange should make it possible to generate more own income through a better structure of the economic model and/or to attract ICC investors.

The principles related to the use of this funding are:

  • Flexibility: the constraints as to the type of development project and activities to be financed are relatively reduced in order to leave room for creativity and innovation;
  • Own contribution: each company must contribute at least 25% of the current development project budget (human resources, rent, communication, other financing, etc.);
  • Conditional disbursements: it is necessary to validate certain steps during the support to receive each instalment of the funding;
  • Mobility” and “co-financing” grants: these amounts are fixed on a lump sum basis and must allow incubates to take part in international activities on the one hand and to co-finance another development project on the other hand, if funding opportunities arise during the support.

Course of the program


The estimated timetable of Afrique Créative is as follows :

  • October 2019: Organisational diagnosis (self-evaluation) and introduction sessions
  • October 2019: Bootcamp 1: Residential workshops – 1 week (Ouagadougou)
  • November 2019 to March 2020: Coaching + E-learning – Around 1 session per week
  • May 2020: Bootcamp 2: Residential workshops – 1 week (Kampala)
  • May to November 2020: Fund-raising support
  • November 2020: Closing event
  • December 2020: Reporting and assessment of the programme

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