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in a few


Afrique Créative  is an acceleration programme financed by the Agence Française de Développement (AFD) and implemented by a consortium led by the Belgian non-profit organization Africalia with I&P Conseil from the group Investisseurs et Partenaires (I&P) (a pioneering group in impact investment in Africa), Zhu Culture (a cultural engineering consultancy based in Senegal) and Bayimba Foundation (a cultural production structure based in Uganda). 

This programme aims to support African cultural and creative businesses in their development to maximise their impact locally, nationally, and internationally. 

In September 2019, a first call for applications led to the selection of nine entrepreneurs from the four programme countries (Burkina Faso, Morocco, Uganda, and Senegal). 

For this second edition, the call for applications is open to 9 countries: Burkina Faso, Côte d’Ivoire, Ghana, Senegal, Cameroon, Democratic Republic of Congo, Uganda, Morocco, and Tunisia. 

This second edition will also rely on the expertise of local Entrepreneurship Support Structures (ESS) to support the acceleration of cultural and creative enterprises in their country.


Country of intervention


Cultural enterprises


Incubation month

jusqu'a 0

thousand euros of scholarship

in practice

Financial support

  • What is it about ? An ambitious incubation and capacity building programme to accelerate the development of the selected entrepreneurs divided into three distinct phases:
  1. Pre-incubation phase (for 15 to 18 entrepreneurs for 3 months)
  2. Incubation phase (for 8 entrepreneurs for 6 months)
  3. Acceleration phase (for 8 entrepreneurs for 3 months)
  • For whom ? Cultural and creative enterprises
  • Where? The call for applications is open in 9 countries: Burkina Faso, Côte d’Ivoire, Ghana, Senegal, Cameroon, Democratic Republic of Congo, Uganda, Morocco, Tunisia.
  • When ? The support programme will run from June 2021 to October 2022
  • At stake ?
    • Technical reinforcement by national and international experts.
    • Regular coaching by local incubators and creative mentors.
    • E-learning courses and participation in two bootcamps (business model consolidation and scaling up).
    • Networking with potential partners and investors.
    • Grant to accelerate the company’s growth: from 30,000 to 50,000 euros
    • Coaching to raise additional funds.
  • How to apply ? By responding to the call for applications from 19 April to 23 May 2021!


I & P

Afrique Créative is financed by the French Development Agency (AFD)…

The AFD group finances, accompanies, and accelerates transitions towards a fairer and more sustainable world. Climate, biodiversity, peace, education, culture, employment…: the teams are involved in over 4000 projects in Overseas France and 110 countries. By doing so, the AFD contributes to the commitment of France and the French people to the Sustainable Development Goals (SDGs).

…and implemented by an international consortium led by Africalia: 

Africalia has been teaming up with artists and organisations working in a wide range of contemporary disciplines. Its mission is to support, collaborate with, structure, and build networks of artists to put culture and creativity at the centre of economical innovation and social transformation in Africa. Besides, Africalia also mobilises the Belgian cultural sector to draw the attention of its audiences to African creativity.

I&P Conseil is the advisory and training arm of the Investisseurs & Partenaires (I&P) group, an impact investment group entirely dedicated to small and medium-sized enterprises (SMEs) on the African continent. The I&P group brings together four pan-African and six national funds, representing €125 million, and has supported more than 150 SMEs based in 18 sub-Saharan African countries.

Zhu Culture, a cultural engineering consultancy based in Senegal, has more than 20 years of experience and knowledge of the CCI sector. Zhu Culture supports several artists and is regularly approached by creative organisations in French- and English-speaking countries in Africa.

Bayimba Foundation is a cultural production organisation based in Uganda. Bayimba has a very extensive network in the local creative sector and has hosted creative initiatives (including festivals, workshops, individual artists, and creative collectives) for over a decade.

Programme partner incubators:

La Fabrique  (Burkina Faso), ImpactHub (Ivory Coast), ActiveSpaces (Cameroon), iSpace (Ghana), Bidaya (Morocco), The Innovation Village (Uganda), Kobo Hub (Démocratic Republic of Congo), Concree (Senegal), Lab’ESS (Tunisia) 

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