Passionate about fashion since he was a child, Sébastien Bazemo, known as Bazem’sSe, quickly distinguished himself. Today, he has become a reference stylist in Africa. Born entrepreneur, demanding and creative, his ambition is to professionalize his company so that his brand is renowned internationally. His main motivation is to promote “made in Faso” and to create through his activities stable jobs for a vulnerable population through the production chain.
Bazem’se is known for its unique creations combining joy, elegance and handmade made in its workshop in Ouagadougou. At the origin of the rebirth of the Koko Dunda loincloth, which has become legendary, Bazemse aims to promote local materials in an innovative process . The fabrics are transformed with the help of village women weavers and dyers, and are handled with care in the designer’s workshop.
The retro Afro-politan style worked with discipline fits the silhouettes. Blending is the brand’s signature: both the materials and the style combine African solar elegance with the finesse of Western cuts. Men and women in the business world, who want to stand out and affirm their style, see Bazem’se’s exclusive pieces as a must-have in their wardrobe.
The development project
With Afrique Créative, Bazem’se is pursuing acceleration objectives. Among these, the brand wants to
- Develop a marketing and communication strategy aimed at expanding internationally
- Optimize shop floor production for greater efficiency
- Organize and strengthen its team
- Improving management tools
Activities have already been carried out
- Work on brand identity and communication strategy with creative mentor
- Work on the business model and business plan with the business mentor
– * Development of an e-shop to sell products internationally
- Acquisition of new equipment, relocation and reorganization of the workshop
- Drawing up stable contracts and involving the team in strategic thinking
- Implementation of sales monitoring software and management tools
employees in 2019,
women weavers and
dyers whose standard
of living is rising
editions of the festival
Folies de mode
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