Elijah KITAKA

The project leader

Elijah Kitaka is co-founder and CEO of Fezah, a technology and entertainment company. He has a total of 18 years of professional experience in the technology, banking, social security and entertainment industries, at various levels of responsibility. Previously, he worked for 5 years for Google as Head of Strategic Partnerships, then as Head of the Startups program.

He is also the creator and presenter of Uganda's longest running jazz radio show, Jazz Evenings, a weekly show on Radio One FM 90. On air for 15 years, the show has played a major role in the discovery of talents and their promotion to the general public and industry players.

Elijah Kitaka has additionally spent over 7 years in technology leadership roles in the banking and finance industry at Barclays Bank, Global Trust Bank and, most recently, the National Social Security Fund. He has a proven track record in starting businesses, having started his career as a founder and software developer at True African, which is now an 18-year-old software development and services company. The company became profitable and ranked among KPMG's Top 100 Mid-Size Companies in its 7th year.

The company

Fezah, a technology and entertainment company serving African musicians and event professionals, offers two mobile applications.

  • Fezah Booking: The application connects musicians to festivals, concerts, venues and businesses through the use of booking data and song broadcasts on radio waves.
  • Airplay Monitoring: The company, which monitors radio stations nationwide, provides real-time notifications and reports to musicians when their music is played.

To complete its range of services aimed at promoting musicians, Fezah organizes monthly live shows open to the public and sponsors.

The development project 

With Afrique Créative, Fezah is pursuing acceleration objectives. Among these, the company wants

  • Increase the average income of musical artists registered on the application
  • Acquire equipment and set up a rehearsal studio to improve the booking system and live concerts and thus offer a complete solution to artists
  • Reach the break-even point in the last quarter of 2020 to prove the viability of the concept

Activities have already been carried out

  • The separation of the basic concept into two distinct applications: Airplay Monitoring and Booking
  • Adapting applications to iOS and Android mobile operating systems and the web
  • The registration of the Fezah brand in order to protect it
  • Acquisition of sound, stage and lighting equipment

The impact

62
bookings since 2019
28
radio stations
monitored in Uganda
1 538
customers in 2019
+10 000
followers on Facebook

On video

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