The vision and mission

Job creation
Gender equality

The vision of Creative Africa is centered on the ability of individuals to exploit their creativity to drive change. The Cultural and Creative Industries (CCI) constitute a considerable economic lever. This area mainly concerns small or medium-sized businesses, whose impact on local development is significant. The creative field is one of the preferred paths for the economic and ecological diversification that modern and globalized economies absolutely need.

It is for these reasons that Afrique Créative is part of an approach to supporting cultural and creative entrepreneurship.

Our mission is to identify cultural and creative entrepreneurs with high potential and to support, strengthen and network them in order to accelerate the development of their organizations.

The Creative Africa program will include:

  • Technical support, both in terms of strengthening entrepreneurial capacities and coaching on a creative and cultural level;
  • Financial support to accelerate the development of the company and consolidate its economic model.


Pitch Jury

  • 30 entrepreneurs (de 1 à 3 par pays) sont sélectionnés grâce à un call for applications .
  • They are accompanied by local incubators, at least ½ day per week.
  • The objective is in particular to get them to:
    • (Re)structure their economic models
    • Establish their scaling strategy and define their acceleration objectives
    • Rework their acceleration project and the budget breakdown submitted to Afrique Créative for the granting of funding
    • Work on financial projections related to this acceleration project
    • Prepare to pitch their acceleration project to the final jury
  • They benefit from training in e-learning, communes à l’ensemble de la cohorte sur des sujets variés. Ces sessions de e-learning s’inscrivent en complémentarité de l’accompagnement fourni par les incubateurs. Elles sont l’occasion pour les entrepreneurs de se rencontrer et d’échanger virtuellement.
  • Après envoi de leurs projets d’accélération finaux et de leurs pitch-decks, ils pitchent leurs projets devant un jury composé d’acteurs culturels, d’institutionnels et d’investisseurs. Ce jury selects the 15 best projects qui participeront aux phases d’incubation et d’accélération.


Mobility and network

  • A l’issue de la phase de préincubation, 15 entrepreneurs sont sélectionnés sur la base d’un pitch, par un jury composé d’acteurs culturels, investisseurs, et institutionnels.
  • They are accompanied by local incubators qui les ont appuyés lors de la phase de pré-incubation. Ensemble, ils travaillent sur les aspects gestion et business afin de mieux structurer leur entreprise, à minima ½ journée par semaine.
  • Les entrepreneurs participent à un bootcamp en ligne axé sur la structuration entrepreneuriale et la consolidation de leur modèle économique. Ce bootcamp permet de réunir l’ensemble de la cohorte et de créer un esprit de communauté.
  • They benefit from training in e-learning, common to the entire cohort, which complement the support provided by the incubators. These sessions are an opportunity to bring together virtually all entrepreneurs on a regular basis.
  • They are coached individually by a creative mentor, a renowned professional in their field who will support them on the cultural and creative aspects of their organization throughout the program.
  • They win a grant funding entre 30 000€ et 60 000€ par entreprise pour financer leur projet d’accélération.



  • A la suite de l’incubation, les 15 entrepreneurs participent à la phase d’accélération.
  • They participate in a boot camp face-to-face, focused on scaling up and preparing for fundraising. These workshops allow entrepreneurs to meet and take part in interactive workshops during which everyone will actively participate in increasing the skills of the community.
  • They are accompanied by an investor operating on the African continent, which specifically supports them in their preparation for fundraising (financial projections, valuation, etc.)
  • They continue to benefit from tailor-made coaching from their creative mentor
  • As well as training sessions in e-learning
  • They finalize the implementation of their action plan thanks to the funding accordé lors de la phase d’incubation.

Financial support

30,000 to
€60,000 Innovation and

  • Each of the 15 selected entrepreneurs benefits from a funding in the form of a grant between €30,000 and €60,000.
  • The amount is determined by the entrepreneur based on his acceleration project.
  • A fixed amount of this budget is allocated to payment of the incubator (10,000 euros).
  • The equivalent of 1/3 of the budget must be provided by the entrepreneur in equity au cours du programme (par exemple, à travers le financement de ressources humaines, du loyer, de communications, etc.). Par exemple pour un projet d’accélération budgété à 70.000 euros, Afrique Créative peut apporter un maximum de 46.700 euros et l’entrepreneur devra participer à hauteur de 23.300 euros.
  • THE disbursements are conditional : it is necessary to validate certain steps during the support to receive each tranche of funding.
  • The financing aims to accelerate the development of the company by consolidating its economic model (for example: starting a new activity, a new product/service, innovating processes, etc.).
  • Examples of actions to include in the acceleration project (non-exhaustive list):
    • Prototyping a new product or service;
    • Recruitment of qualified personnel to increase company productivity;
    • Staff training program 
    • Acquisition of equipment that will save time 
    • Innovative activities to integrate the digital dimension into the economic model;
    • Marketing actions to promote the company's products or services and increase its sales;
    • Communication activities and graphics to improve the company's brand image;
    • Legal and/or tax benefits with a view to professionalizing the functioning of the organization;
    • Etc.
  • Types of acceleration projects that will not be eligible for funding
    • Events of a religious or political nature.
    • Pre-existing one-off unprofitable projects (e.g. festivals).
    • The applicant's operating costs (only project-related costs are eligible).
    • Debts and obligations.
    • Projects mainly consist of covering investment expenses in terms of infrastructure, land and equipment.
    • Les projets uniquement destinés à promouvoir la visibilité du/de la chef/cheffe de projet.

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