Afrique Créative is an acceleration program financed by theAgence française de développement (AFD) et mis en œuvre par un consortium mené par l’ASBL belge Africalia avec I&P Conseil du groupe Investors and Partners (I&P), Zhu Culture (société de conseil en ingénierie culturelle basée au Sénégal), Bayimba Foundation (structure de production culturelle basée en Ouganda) et Tshimologong (un hub d’innovation technologique au sein de l’Université de Wits basé en Afrique du Sud). Les industries culturelles et créatives sont porteuses social innovation and generate impact within their communities.
This program aims to support African cultural and creative businesses in their development in order to maximize their impact on a local, national and international scale. While the sector is still embryonic in Africa, the cultural and creative industries (CCI) constitute a considerable economic lever.
In September 2019, a first call for applications to the programme Afrique Créative enabled the selection of nine entrepreneurs from four countries. (Burkina Faso, Morocco, Uganda and Senegal). For the second edition of the program, the call for applications was launched in April 2021 and was open to 9 countries: Burkina Faso, Ivory Coast, Ghana, Senegal, Cameroon, Democratic Republic of Congo, Uganda, Morocco, Tunisia.
For the third edition of the program, it is about companies established in the 12 following countries which will be eligible: South Africa, Benin, Cameroon, Ivory Coast, Ghana, Republic of Guinea (Conakry), Kenya, Morocco, Uganda, Democratic Republic of Congo, Senegal and Tunisia.
Country of intervention
thousand euros purse
The group AFD finances, supports and accelerates transitions towards a more just and sustainable world. Climate, biodiversity, peace, education, culture, employment, etc. : its teams are involved in more than 4,000 projects in overseas territories and 110 countries. AFD thus contributes to the commitment of France and the French population to the Sustainable Development Goals (SDGs).
…and implemented by an international consortium led by Africalia:
Africalia works with artists and cultural organizations active in various contemporary artistic disciplines. Its mission is to support, collaborate, structure and network creators in order to include culture and creativity at the center of economic innovation and social transformation in Africa. Africalia also mobilizes the Belgian cultural sector to raise awareness among its audiences of African creativity.
is the branch dedicated to consulting and training of the Investisseurs & Partenaires (I&P) group, an impact investment group entirely dedicated to small and medium-sized enterprises (SMEs) on the African continent. The I&P group brings together four pan-African funds and six national funds, representing 125 million euros, and has supported more than 150 SMEs based in 18 sub-Saharan African countries.
Zhu Culture, a cultural engineering consulting company, is based in Senegal and has experience and knowledge of the ICC sector for more than 20 years. Zhu Culture supports numerous artists and is regularly contacted by African creative organizations.
Bayimba Foundation is a cultural production structure based in Uganda. Bayimba has a very extensive network in the local creative sector and has served as a host for creative initiatives (festivals, workshops, individual artists or creative collectives) for more than 10 years
The Tshimologong Digital Innovation precinct de l’université de Wits vise à former des entrepreneurs numériques africains de premier plan grâce au développement des compétences numériques et de l’esprit d’entreprise, ce qui permet d’accéder aux opportunités du marché.
BtechSpace (Benign), ImpactHub (Ivory Coast), ActiveSpaces (Cameroon), iSpace (Ghana), Santuri East Africa (Kenya), Bidaya (Morocco), The Innovation Village (Uganda), Dream4Africa (Republic of the Republic of Guinea (Conakry)), Kobo Hub (Democratic Republic of Congo), Concrete (Senegal), Lab'ESS (Tunisia)