in a few


Afrique Créative is an acceleration program financed by theAgence française de développement (AFD) and implemented by a consortium led by the Belgian non-profit association Africalia with I&P Conseil du groupe Investors and Partners (I&P), Zhu Culture (cultural engineering consulting company based in Senegal), Bayimba Foundation (cultural production structure based in Uganda) and Tshimologong (a technology innovation hub within Wits University based in South Africa). The cultural and creative industries are promising social innovation and generate impact within their communities.

This program aims to support African cultural and creative businesses in their development in order to maximize their impact on a local, national and international scale. While the sector is still embryonic in Africa, the cultural and creative industries (CCI) constitute a considerable economic lever.  

In September 2019, a first call for applications to the programme Afrique Créative enabled the selection of nine entrepreneurs from four countries. (Burkina Faso, Morocco, Uganda and Senegal). For the second edition of the program, the call for applications was launched in April 2021 and was open to 9 countries: Burkina Faso, Ivory Coast, Ghana, Senegal, Cameroon, Democratic Republic of Congo, Uganda, Morocco, Tunisia. 

For the third edition of the program, it is about companies established in the 12 following countries which will be eligible: South Africa, Benin, Cameroon, Ivory Coast, Ghana, Republic of Guinea (Conakry), Kenya, Morocco, Uganda, Democratic Republic of Congo, Senegal and Tunisia.  


Country of intervention


Cultural businesses


Incubation month

until 0

thousand euros purse

in practice

Financial support

  • What is it about ? An ambitious acceleration and capacity building program aimed at supporting the development of selected entrepreneurs divided into three distinct phases:
  1. Pre-incubation phase (for 30 entrepreneurs for 3 months)
  2. Incubation phase (for 15 entrepreneurs for 6 months)
  3. Acceleration phase (for 15 entrepreneurs for 3 months)
  • For who ? Cultural and creative businesses
  • Or ? The call for applications is open in 12 countries: South Africa, Benin, Cameroon, Ivory Coast, Ghana, Republic of Guinea (Conakry), Kenya, Morocco, Uganda, Democratic Republic of Congo, Senegal and Tunisia .
  • When ? The support program will run from January 2024 to February 2026.
  • At stake ?
    • Technical reinforcement by experts both nationally and internationally.
    • Regular support from local incubators and creative mentors.
    • E-learning course and participation in two bootcamps (consolidation of the economic model and scaling up).
    • Networking with potential partners and investors.
    • Subsidy to accelerate the growth of the company: from 30,000 to 60,000 euros
    • Coaching for additional fundraising.
  • How to apply? By responding to the call for applications from October 19 to November 15, 2023 (inclusive): Call 2023


I & P

Afrique Créative is financed by Agence française de développement (AFD)…

The group AFD finances, supports and accelerates transitions towards a more just and sustainable world. Climate, biodiversity, peace, education, culture, employment, etc. : its teams are involved in more than 4,000 projects in overseas territories and 110 countries. AFD thus contributes to the commitment of France and the French population to the Sustainable Development Goals (SDGs).

…and implemented by an international consortium led by Africalia:

Africalia works with artists and cultural organizations active in various contemporary artistic disciplines. Its mission is to support, collaborate, structure and network creators in order to include culture and creativity at the center of economic innovation and social transformation in Africa. Africalia also mobilizes the Belgian cultural sector to raise awareness among its audiences of African creativity.

I&P Conseil

is the branch dedicated to consulting and training of the Investisseurs & Partenaires (I&P) group, an impact investment group entirely dedicated to small and medium-sized enterprises (SMEs) on the African continent. The I&P group brings together four pan-African funds and six national funds, representing 125 million euros, and has supported more than 150 SMEs based in 18 sub-Saharan African countries.

Zhu Culture, a cultural engineering consulting company, is based in Senegal and has experience and knowledge of the ICC sector for more than 20 years. Zhu Culture supports numerous artists and is regularly contacted by African creative organizations.

Bayimba Foundation is a cultural production structure based in Uganda. Bayimba has a very extensive network in the local creative sector and has served as a host for creative initiatives (festivals, workshops, individual artists or creative collectives) for more than 10 years

 The Tshimologong Digital Innovation precinct from Wits University aims to cultivate leading African digital entrepreneurs through the development of digital skills and entrepreneurship, enabling access to market opportunities.

Other partners:

BtechSpace (Benign), ImpactHub (Ivory Coast), ActiveSpaces (Cameroon), iSpace (Ghana), Santuri East Africa (Kenya), Bidaya (Morocco), The Innovation Village (Uganda), Dream4Africa (Republic of the Republic of Guinea (Conakry)), Kobo Hub (Democratic Republic of Congo), Concrete (Senegal), Lab'ESS (Tunisia) 

Stay in touch with us!