Privacy Policy

Africalia – Creative Africa program
Privacy Policy

published on June 8, 2019
The Creative Africa program, financed by the French Development Agency (AFD), is implemented by Africalia.

Africalia is concerned about respecting your privacy and respecting the regulations regarding the protection of personal data, namely, the General Data Protection Regulation 2016/679 of April 27, 2016 (entered into force on May 25, 2018) said GDPR.
In our privacy policy we explain how Africalia processes and uses your personal data.

By using our site or subscribing to our newsletter, you consent to our privacy policy in full and without reservation.

1. The data controller

Africalia is the data controller.

Africalia – Mr Frédéric Jacquemin (Director) Rue du Congrès 13 1000 Brussels Email:

The data controller ensures the accuracy and relevance of the personal data collected and processed. In addition to the above, it ensures that they comply with applicable regulations and this privacy policy.

2. Information collected via our website and its purposes
The Afrique Créative website uses the free SPIP software as a content management system. When you connect to our website, we automatically receive and record information from your computer and browser, such as your IP address, date and time of access to the site, location data (country-city ), the pages viewed, the connection method used (computer, smartphones, etc.), the search engine as well as the keywords used when you arrived on the site, etc. This information is kept to carry out statistics and improve the site. However, no personal data allowing you to be identified is collected through these recordings.

3. Information collected via our newsletters and their purposes
The newsletters and invitations sent are sent because you have given your explicit consent to receive them.

When you subscribe to our newsletter, the following information is collected and must be completed:

  • E-mail;
  • Name;
  • First name;
  • Country;
  • Language;
  • Gender.

When you register, you are included in our database. We use this data to be able to send you our newsletters as well as invitations to events. In addition to the mandatory fields, you can provide us with additional information, in a non-obligatory manner, allowing us to know the sector in which you work, your interests, etc. This information is as follows:

  • Registration date;
  • Date of birth;
  • Continent;
  • City;
  • Address;
  • Postal code;
  • Organization;
  • Email 2;
  • Function;
  • Telephone (home/office/cell);
  • Website;
  • Centers of interest (artistic/geographic disciplines);
  • Your link to Africalia.

This information is stored securely with Mailchimp, the company to which we have subscribed for our mailing system and which meets the requirements of the GDPR.

As part of the protection of privacy, you can at any time: consult the information which concerns you, modify it (when you notice that your data is inaccurate or you would like to complete it) and/or delete them from our database (“right to be forgotten”, unless this information is necessary for the execution of a contract or compliance with a legal obligation).

You can exercise these rights yourself via the links at the bottom of the mailings sent (“Modify your data” or “Unsubscribe from the newsletter”).

You also benefit from the following rights:

  • Right to request limitation or termination of processing of your data;
  • Right to data portability (i.e. the right to request a copy of your personal data);
  • Right to object (i.e. the right to object to the processing of your data when the processing is used for commercial prospecting purposes or if this process takes place without your consent and the processing is not based on another basis, such as the execution of a contract or compliance with a legal basis);
  • Right to complain (if you believe that your data has been unlawfully processed by us, you have the right to lodge a complaint with the Privacy Commission).
  • Right to withdraw consent (you have the right to withdraw consent given in the past at any time).

To exercise these rights, you can send an email to : We will respond to your request as soon as possible and at the latest within 30 days of receipt of the request.

Sent mailings are stored in Mailchimp. A report of each mailing sent allows us to see if the emails are opened and the links consulted. We use this information to see whether the newsletters are considered interesting and which news items are most popular.

Subscription to the newsletter is done via the website. However, we also carry out manual registrations when:

  • you explicitly send us a request in writing or orally in order to add you to our mailing list (for example, when you participate in one of our events),
  • an exchange of business cards took place.

In these cases, we complete the fields based on the available information provided by you.

4. People with access to your personal data
Your data is accessible only by Africalia as well as AFD, the funder of the Afrique Créative program. Only staff members and administrators of Africalia and AFD are authorized to consult personal data, when they need this data in the context of their tasks and missions. We do not pass your data on to third parties and we do not use it for marketing purposes. Our database is and will remain confidential. In certain cases, we consider that we may process your data to the extent that this meets your legitimate interests within the meaning of the above regulation. Your data will be kept for an indefinite period, unless you exercise the right to be forgotten.

5. Cookies
Africalia uses cookies on its websites. The SPIP publication system is limited to using cookies necessary for the proper functioning of the site. The data collected by these cookies is kept for a maximum of 12 months and allows us to improve the site and optimize technical management.

When you first connect to the Africalia website, you will be asked to accept that information relating to navigation may be recorded in files called “cookies” and to accept our confidentiality policy.1 A “ cookie” is a small data file saved by a website on your computer or smartphone. This “cookie” can be retrieved during a subsequent visit to the same site. The “cookie” cannot be read by any website other than the one that created it.

The “cookies” used are of different types: technical cookies (for example, they allow language settings), session cookies (these cookies are temporary and only last for the duration of the visit) and tracking cookies (these cookies allow us to track and target your interests in order to improve your experience on our site. However, these cookies are in no way linked to any personally identifiable information).

“Cookies” are fully subject to our privacy policy because they are issued and managed by Africalia. You can configure your browser in relation to cookies in order to prevent their recording.

We use the social networks Facebook, Twitter, LinkedIn and Youtube to communicate about our events or those of our partners as well as any interesting information linked to cultural news relating to Africa.

Social modules from the aforementioned providers are present on our website. Subject to your consent, our site may allow the use of cookies issued by these third parties. In this case, when you click on one of these modules, they establish a direct connection with the social network server, informing it that you have visited our site via your browser. Social media sharing cookies are issued and managed by the relevant social network and governed by their own privacy policy. To avoid the transfer of your data to social network providers, simply do not click on the modules concerning them.

We also use Google analytics, a web software allowing us to measure the activity of websites, in order to analyze the performance of the Afrique Créative site. To do this, Google collects information relating to navigation within our site such as the number of sessions, pages viewed, etc.

6. Pictures
During most of our events, photos are taken to document our activities. These photos are used solely for non-commercial communication purposes. If you have a problem with appearing in one of these photos that has been published on physical media or distributed on the internet, you have the right to notify us. We try as much as possible to favor wide shots and not close-ups, unless an agreement has been given to us.

7. Security system
In order to protect your personal data, we have taken the necessary technical and administrative measures to protect your data and store it securely in order to reduce the risk of loss, theft, misuse, unauthorized access, disclosure or modification. To do this, we have implemented recent compliant IT security measures: we use encryption to protect sensitive information transmitted online. We also protect your information offline. Only employees who need to perform a specific job have access to personally identifiable information. The computers and servers used to store personally identifiable information are kept in a secure environment and located in the European area. However, the fact that this data is digitized and no electronic storage is ever completely secure, Africalia cannot guarantee its absolute security.

We will keep you informed of adaptations in the event of a substantial modification made to our confidentiality policy, with a view to complying with any legislative or regulatory developments, linked to recommendations from bodies regulating privacy or even technological developments. In this case, the date of the update will be clearly identified on the first page of this policy and we will inform you via our website or a mailing if any substantive changes to a processing activity have taken place.

If, after reading our privacy statement, you still have questions about this or wish to contact us, you can use the contact details mentioned above.

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