Awa DIOP GIRARD and Nicolas DIOP


Awa DIOP GIRARD is the founder and CEO of the company DEED Development. She is in charge of business development, product enrichment, marketing and technology. She ensures the evolution of the company and has a powerful, unique and simple vision, that of reinforcing the value of African cultural diversity. Around her is a team of talented and competent people who work hard every day to achieve common goals.

Nicolas DIOP, alias Nix, and childhood friend of Awa, is a Senegalese rapper born in Dakar. His solo career began in 2003, when he released his first solo album “Black Crystal”, which opened the doors to all of French-speaking West Africa.

Since then, Nix has crossed the eras of Senegalese and African hip hop and has to his credit 8 musical projects, received 14 nominations including 6 awards in Senegal. He has also collaborated with renowned artists such as Disiz, Oxmo Puccino, Wyclef, Jerry Wonder, Daara J Family…

In addition to his career as an artist, Nix is now co-founder of the music streaming platform Deedo, from the recording studio Deedo Dakar Studio, distribution service Deedo Distribution and the label Deedo Records.


The company DEED Development to 4 main activities:

  • “DEEDO”: Pan-African music streaming platform;
  • “DEEDO DAKAR STUDIO”: Recording studio in Dakar;
  • “DEEDOD DISTRIBUTION” Digital distribution service for musical projects, allowing artists to put their works online on all streaming platforms.
  • “DEEDO RECORDS”: Production and artist management label


The development project presented by the company DEED Development concerns the DEEDO application but also the distribution and production activities of DEED Développement which today represent the majority of the company's revenues and which allow it to diversify its sources of income.


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