Awura Abena Agyeman

THE COMPANY

WEAR Ghana is a fashion company that offers contemporary African clothing. After a decade of brand building, WEAR Ghana is launching a new brand as a vehicle for its expansion into the global market. Through partnerships with factories and designers in Africa, as well as effective marketing and distribution, the company intends to make Afrocentric fashion a benchmark product globally.

THE ENTREPRENEUR

Awura Abena Agyeman is the co-founder and Managing Director of WEAR Ghana Ltd, one of Ghana's leading fashion brands, with the ambition to become Africa's most loved brand.

She is passionate about Africa and believes that businesses should be both profitable and impactful. She is using her company as a tool for creating opportunities for underprivileged people especially marginalised women.

Awura holds a bachelor's degree in agricultural economics from the Kwame Nkrumah University of Science and Technology. She is one of the Mandela Washington Fellows which rewards young African leaders.

THE ACCELERATION PROJECT

Afrique Créative will support WEAR Ghana in its expansion strategy.

To achieve its objectives, the company will invest in the following areas:

● Marketing: to communicate about the launch of the new brand to the public. This includes website development, content production and distribution, communications campaigns and influencer partnerships.

● Production: Increase production to take advantage of the demand created in new and existing markets.

● Management and HR: Hiring top talent and building the capacity of the existing team to execute this new phase of exponential growth.

● Research and development for new products and new market development, as well as management of partnerships with factories and creatives on the continent.

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