Sébastien BAZEMO

The project leader

Touched by a passion for fashion since childhood, Sébastien Bazemo, known as Bazem'sSe, quickly distinguished himself. Today, he has become a leading stylist in Africa. An entrepreneur at heart, demanding and creative, he aims to professionalize his business so that his brand is internationally recognized. Its main motivation is to promote “made in Faso” and through its activities to create stable jobs for a vulnerable population, through the production chain.

The company

Bazem'se is known for his unique creations combining joy, elegance and handmade products made in his workshop in Ouagadougou. At the origin of the rebirth of the Koko Dunda loincloth which has become legendary today, Bazemse strives to promote local materials in an innovative process which has made its reputation. Reworked with village women weavers and dyers, the fabrics are handled with care in the designer's workshop.

The retro Afropolitan style worked with rigor hugs the silhouettes. Mixture constitutes the signature of the brand: both that of the materials and that of the style which unites solar African elegance with the finesse of Western cuts. Men and women in the business world, eager to stand out and assert their style, see Bazem'se's exclusive pieces as essentials in their wardrobe.

The development project

With Afrique Créative, Bazem's pursuit of acceleration objectives. Among these, the brand wants

Develop a distribution and communication strategy aimed at expanding internationally
Optimize workshop production for greater efficiency
Organize and strengthen your team
Improve management tools

Activities have already been carried out

Work on brand identity and communication strategy with the creative mentor
Work on your economic model and business plan with the business mentor
The development of an e-shop to market products internationally
Acquisition of new machines, moving and reorganization of the workshop
The development of stable contracts and involvement of the team in strategic reflections
Implementation of sales tracking software and management tools

The impact

24
employees in 2019,
mainly
young people and women

200
women weavers and
dyers whose level
life increases

10
festival editions
Fashion crazes

20
years of
career

On video