Selasie Awity

THE COMPANY

DOBIISON is Ghana’s leading provider of interactive virtual reality content and dynamic digital experiences. The company provides immersive digital content using virtual reality (VR) and augmented reality (AR) to help businesses in Africa transform their online presence and drive conversions.

Their 360Africa platform offers interactive virtual tours and immersive 360º videos of major African sites. Their library includes natural and cultural heritage sites, experiences, festivals and tourist attractions. It currently features Ghana, Kenya, Ivory Coast and Zanzibar and will include even more countries in the future.

THE ENTREPRENEUR

Selasie Awity is a multidisciplinary creative specialising in extended reality and content creation, and obsessed with the creative process and building beautiful, useful products. He has a Bachelor’s degree in Biological Science and before he founded DOBIISON, was a creative designer for one of Ghana’s biggest marketing agencies, Echohouse.

As the creative director of DOBIISON, he is always exploring new opportunities to further accelerate the adoption and commercialisation of extended reality technologies in Ghana and Africa at large across all industries, to ensure Africans do not get left behind in the digital, economic, and cultural transformations enabled by these technologies.

THE ACCELERATION PROJECT

Through Afrique Créative support, DOBIISON will expand their content library with 3D and 2D 360º content to offer qualitative immersive content.

They will also develop and launch a robust and user-friendly VR app that provides seamless access to 360Africa’s content library for their users.

To achieve these objectives, DOBIISON will invest in new equipment, build a skilled and creative team, and develop an effective marketing and distribution strategy. They will also seek strategic partnerships with travel and tourism agencies, as well as cultural and educational organizations for content distribution.

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