Faced with the coronavirus, a single watchword: stay optimistic !

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1) Se reorganize And prepare to restart its activities as soon as the crisis ends

• At the house of Kalanexpo, while cabinetmaker Soumaïla Kanla continues production in the bush, Marie Kanla develops a [dark purple]online shopping website[/mauve dark] to promote design creations around the world.
• Fatoumata and Safouane Pindra ofOptimist Productions also took the time to create a website in order to improve the communication and the promotion of activities of the company, such as equipment rental and management, for example.
• Angèle Diabang, founder of Karoninka, takes advantage of this break to move forward with writing a new Serie and on the project ofMousso Institute which will train young women from Casamance in audiovisual careers.
• Brahim El Mazned intends to rethink the Business Model ofAnya and move forward on its projectRwayes anthology to promote Moroccan musical heritage.

2) Innovate, do business with new way

• Within Fezah, Elijah Kitaka has adapted its offer for musicians, who are currently seeing their income fall, by relaxing the payment terms. This allows it to ensure an increase in registrations on its application Airplay Monitoring.
• Daudi Karungi offers, on social networks, virtual tours of the Afriart gallery so that everyone can continue to contemplate the works exhibited there. In addition, he relays in these videos the inspiring messages artists represented in the gallery.

3) Get involved in your community And to raise awareness

• Patricia Defever chose to record the stories offered by the publishing house Southern languages below audio format and make them available to the general public. She also launched a artistic expression competition for children on prevention against covid-19.
• Crossroads Digital Multimedia and its director, [David Masanso, organize free animation course online. In addition, the company launched a competition inviting children to lend their voices to the characters of the Mukago series in order to broadcast public service announcements linked to covid-19.
• Fashion designer Sébastien Bazemo, better known as Bazem'Se, has realised 500 masks for the Ministry of Commerce of Burkina Faso. Very popular in the country, he recorded a video for to raise awareness the Burkinabè in the fight against the virus.

It is thus obvious that the creative industries remain at the center of concerns and that they will be of certain support during this crisis. THE support and theaccompaniement of these entrepreneurs in their initiatives is an integral part of the Creative Africa program

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