Through the different modules of the bootcamp, each entrepreneur was able to work on the structuring your business by asking yourself the following questions:
- > What is the vision of my company?
- > How does my business make this dream come true?
- > How can we generate sustainable income through our creativity?
- > How can we finance our ambitions in order to achieve them?
- > How can we have even more impact in the future and scale up thanks to Afrique Créative?
THE speakers from the four corners of the continent (Burkina Faso, Congo, Senegal, Uganda, Ivory Coast) shared their knowledge and experiences and sparked debates and questions around various themes such as:
- > The value chain in the Cultural and Creative Industries;
- > The economic model and digital marketing;
- > The sales pitch: selling your product or service to a customer;
- > Intellectual property: protection of brands and copyrights;
- > Investments: assess your financing needs and prepare your fundraising;
- > Impact measurement.
The interactive workshops and group exercises provided peer reinforcement. The entrepreneurs also highlighted the richness of exchanges within the cohort and in particular the interactions between French and English speakers. An evening of sharing with Alif Naaba, a very socially engaged musician, was an opportunity for each participant to talk about the obstacles encountered and the ways to overcome them and pursue even “crazier” dreams!
In addition, the entrepreneurs had the opportunity to discover the dynamism of the creative field in Burkina Faso : not only was a visit to the granite sculptures of Laongo organized for the group, but some of them also attended the “Folies de mode” fashion show by Bazem'Se (one of the incubated entrepreneurs), and took part in various cultural events such as the Ouaga hip-hop festival or the Sculpture Biennale.
A workshop with the theme “ Issues, challenges and needs of cultural and creative entrepreneurs », open to ICC stakeholders in Burkina Faso, closed this intensive week. This participatory workshop made it possible to identify themes on which to work to facilitate creative entrepreneurship.
This bootcamp marks the start of a journey that promises to be colorful!
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