The cultural enterprise: a vector of inclusiveness
Senegalese entrepreneurs, both Fatoumata and Safouane Pindra (Optimist Productions) thatAngèle Diabang (Karoninka), are committed to promoting the place of women in business. Every structure counts more than 60% of women. Afriart Gallery, for the second edition of his project SPAIR artist residencies, welcomes two young Ugandan visual artists. Through this, the gallery allows them to exhibit their works, which are still little visible on the national and international visual arts scene, to the general public. In the same line, Crossroads has an inclusive policy that also promotes youth employment – 85% of employees, women - 50% of employees , only people with disabilities since 6% of the animators are deaf. The studio completes its approach by encouraging young women to get involved in the digital animation industry via the association “ Women in animation Uganda ". Its goal is that at the dawn of 2025, women occupy 50% creative positions in animation against 20% today.
Companies providing economic stability
During the first half of 2020, the 9 entrepreneurs between them, used 750 service providers to work on their project. Sébastien Bazemo, allowed the 20 seamstresses that he uses to provide for their needs and those of their household. Southern languages collaborated on his new series “Lina and Adam” with more than 150 service providers from the 3D animation sector. Fezah, thanks to its innovative formula of live online concerts, has enabled 20 musicians live on an average salary of 460 euros per month. Furthermore, the companies supported by Afrique Créative have managed to retain almost all of their employees – more than 90%, during the confinement period, allowing them to improve the living conditions of a few 350 people from their homes.
Finally, the incubates carried out more than 160 training and awareness actions. Kaala, strengthened the skills of 16 people in the field of cabinetmaking in a region where the inhabitants are poorly qualified. In September 2020, Optimist Productions and his Yakaar pole, continue their training track record by allowing 15 young people to obtain a diploma in festival management.
Entrepreneurs invested in their community
In addition to the economic aspect, entrepreneurs have also put their artistic talents, techniques and innovations at the service of the population. Southern languages broadcast for free 35 audio clips For Moroccan youth, Crossroads has created spots raising awareness of hygiene measures. Sébastien Bazemo and Optimist Productions, launched into making and donating masks. Anya will maintain its festival VISA FOR MUSIC, in a format “ digital » to continue promote And to shine the Moroccan music sector. It continues to support artists in their creation by allowing 20 musicians selected to benefit from a recording of audio capsules.
To follow all the news fromCreative Africa, register for the newsletter and follow the page Facebook.
