The creative mentors of the second edition of Afrique Créative

Support at different levels

As part of the Afrique Créative incubation course, each winning entrepreneur is supported by:

A local incubator who supports him in managing the growth of his business according to an action plan (incubation phase)
A “creative” mentor, to help him grow in his role as a creative and cultural entrepreneur
A “investor” mentor, to support it in its scaling up (strategy, financing needs, preparation of financial projections, negotiation with investors, etc.) (acceleration phase)

Focus on creative mentoring, multifaceted and tailor-made support

The 8 winning entrepreneurs are coached individually by a creative mentor, a renowned professional in their field who will support them on the cultural and creative aspects of their organization throughout the program.

Mentors come from diverse backgrounds, but are chosen for:

–> Their expertise and experience to respond to the specific challenges of each mentee,

–> Their international network and/or their knowledge of the sector or local context,

–> Their human qualities: listening and dialogue, their ability to understand, motivate and be able to support entrepreneurs; as well as their availability.

Meet the creative mentors in this edition of the program:

Creative mentor of Biibop : Saintrick

“I think I was able to open an innovative axis in the offers offered by the BiiBop company. More precisely, by opening a sound hole in their basket of toys, with tales and educational texts told and declaimed with a musical backdrop. These sound works are of course in interaction with certain ranges of toys offered. »
Saintrick

In addition to being a musician, Saintrick is also a visual artist, illustrator, screenwriter, sound engineer and trainer in sound engineering. He is currently developing several comic book projects which will be available in animated films, video games and also figurines for young audiences. He also works on video capsules entitled “La Minute du Nzonzi” based on African cultures and traditions through oral transmission.

Creative mentors of Safi Label : Caterina Bortolussi & Francesca Rosset (Kinabuti)

Caterina and Francesca believe they have brought to Dzifa “practical and real-world work experience, tools, materials and international expertise. We have been able to supervise Safi Label in different areas ranging from marketing to sales, administration, HR, finance and distribution, working on both current and strategic approaches necessary for growth. »
Caterina and Francesca

Kinabuti is a social enterprise that acts as a bridge: connecting youth, women and marginalized communities to local ecosystems and global actors. The objective is to promote, encourage and bring about economic and social changes in Africa

Creative mentor of Quad-A Records : Gerhard Roux

“The mentee gave me so much hope for the future of Africa. The fact that they were developing something focused on people and not resources was so refreshing to see. »
Gerhard Roux

Gerhard Roux is a media production designer and recording technician. His clients include three-time Grammy Award-winning band Ladysmith Black Mambazo and Academy Award-winning composer Trevor Jones (The Last of the Mohicans, Mississippi Burning, Notting Hill). Over the course of his career, his productions have received 17 South African Music Awards (SAMA) nominations, a German Record Critics' Award (Preis der deutschen Schallplattenkritik), and have been on the Grammy shortlist several times. In the cinema, his production “Skoonheid” received the “Un certain regard” prize at the Cannes Film Festival, and the soundtrack of the film Zambezia was nominated for an Annie Award. In search of a sound signature, he designed and manufactured ribbon microphones.

Creative mentor of Akacia Productions : Reem Allam

”I think the most valuable ideas shared with the mentee were around strategic festival management, growing his organization, audience development and retention, environmental sustainability, leadership styles, and health care mentality in the field of music. I also explored with him new funding opportunities relevant to his projects, and connected him with other international professionals/curators who are willing to collaborate with him on future projects.”
Reem Allam

Reem Allam is the Executive Director and Artistic Programmer of the Downtown Contemporary Arts Festival (D-CAF), Egypt's largest multidisciplinary international arts festival, which takes place in downtown Cairo and features theatre, dance, music, films and new media arts.

Creative mentor of Morbiket : Laetitia Barbu

Laetitia Barbu thinks she brought Morbiket “realistic perspectives thanks to my experience and my knowledge of the different creative aspects linked to entrepreneurship. In particular the different facets of creativity, which we do not always think about and the capacity for innovation in this often very competitive field, including sustainable development/SDG issues. »
Laeticia Barbu

Laetitia Barbu is a designer, illustrator and artistic director (ARK-ELLIA Design). Previously, and still occasionally, she was a consultant in the promotion of cultural heritage and sustainable development. She works in France, Europe and Asia for various European and Nordic projects, particularly around innovation and sustainable development. She co-founded ILLUSTRIOUS LAB, to promote co-creation and generate innovative solutions with and through design and illustration.

Creative mentor of Palm Grove Software : Olivier Nallet

Renowned programmer, Olivier Nallet has numerous experiences within companies like Zynga, Valve and now Facebook Occulus. He is also an investor and fund manager.

Creative mentor of DL Multimedia : Fouseyni Diakhité

“The particularity of Afrique Créative with its system of incubation and monitoring of projects and entrepreneurs by mentors makes it a program with a real impact for the development of the creative industries sector in Africa. »
Fouseyni Diakhité

Trained as an economist, self-taught visual artist-designer and consultant in communication strategy on new media, Fousseyni Diakité is a young cultural and social entrepreneur. President of the Walaha Group, a group of young people and structures working to rally the digital economy and culture around projects with strong economic and social impact for young people. He is the initiator and artistic director of “Walaha Webt TV”, the AG'NA festival (Ciné à dos + le Festival au Desert), the Holiday University now organized by the Incubator and the Coworking Space “LAB-TaP” of which the Walaha Group is the promoter.

Creative mentor of Deed Development : Maïmouna Dembelé

Maimouna Dembélé is a cultural operator who grew up between Senegal and the United States.

A former basketball player with a degree in journalism, her career began in 1996 in Mali at Kaïra Fm. Back in Senegal, she works at radio 7 Fm. Passionate about hip hop, the journalist created and hosts the show “Blister”. Maimouna also worked at Vibe Radio. She manages a communications agency called DC Communications, which specializes in public relations, management and events.

Read the previous article: Bootcamp n°2 in Tunis: focus on fundraising and impact

Find out more about support: Support

The creative mentors of the second edition of Afrique Créative

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